The GREAT Britain campaign is the UK Government’s most ambitious international marketing campaign ever and showcases the very best of what our whole nation has to offer in order to encourage the world to visit, study and do business with the UK.

The campaign focuses on China, India, Brazil, USA, the Gulf, France, Germany, Mexico, Indonesia, South Korea, Turkey and Emerging Europe and is also active in over 144 countries worldwide.

The campaign unifies the international growth promotion efforts of different government departments and private sector companies – all working closely together to deliver jobs and growth across all parts of the UK.

During the Olympics and Paralympics, British House will provide UK and international businesses with the ideal platform to network, trade and connect.

An exciting series of events will focus on opportunities in a range of sectors, from investment and technology through to sport and energy.

Together, they will highlight the innovation, creativity and expertise which make our nation great.