Sport connects with people in a way that changes lives. From the school child running in the playground to the millions worldwide who will watch the Rio 2016 Games in awe, sport brings us together as a global society. Meanwhile, at a time where emerging issues are challenging contemporary society in ways that were inconceivable a decade ago, technology and innovation are the key to addressing the challenges that face society on a daily basis. Advances in technology have reshaped our lives immeasurably, yet grassroots sport remains grounded in a pre-technological age.
This session will look at how technology can help people to be more physically active, healthier and happier, while exploring how innovation can take the unparalleled connections made by sport and use them to build a stronger, fairer society.
The first part of this session will see experts in digital technology deliver presentations designed to assist policy makers and physical activity strategists on how to use technology to encourage people to be more active on a regular basis. The latter part will focus on one of the most relevant issues in this space – sustainability.
Underpinned by the BT-supported initiative 100% Sport, this session will look at how sport can harness the power of fans around the world to fins innovative solutions that can lead to a greener, more sustainable world.